ACTION TOWARDS SOMETHING DIFFERENT
The association “Drasi gia to Kati Allo” is engaged in providing people with disabilities education, participation in creative activities and recreation, through the Center of Creative Employment and other supporting structures.
The logo for this concept was designed with the objective to transfer its message optically to the viewer in a subtle but accurate way while making stereotypical associations irrelevant. The choice of letter ‘A’ is based on the fact that the Greek word for disability starts with “A” (Αναπηρία). Letter “A” has been designed with the combination of the two most basic typography categories – San Serif and Serif – so as to stress the underlying values of the identity of the institution and to highlight the acceptance of difference. In the geometrical representation of the letter, part of letter “A” is missing and needs support to stand. With the addition of a part of letter “A” from another typography, the letter stands still and is readable. In the same way the institution provides its support to people with disabilities. The colors of the logo have been chosen with a twofold objective. The first objective is to create a logo that is easily applied to single color print and usage. The second objective is to combine the optimistic, bright and positive attributes of the yellow color with the serious, trustworthy and prestigious associations of the grey color so as to point out the warmth and energy that the institution offers through its stable, scientific and reliable support.