AgroDesign is a project organized by Creativity Platform in 2014. The main purpose of this project is to bring the creative capital of Thessaloniki closer to the agricultural and manufacturing activities related to food production of the region, by creating eventually a cluster in the city that will enhance the collaboration and the development of innovative and extrovert services, applications and products.
For the purpose of this project, the logo was designed by keeping in mind its vision and its main attributes. The result is a silhouette with a double visual identity. It is either the silhouette of a package or the silhouette of a bee hive. Or both. The double nature of the inclusive silhouette highlights the two different identities that the project addresses. The package shows the connection to the food production activities and the bee hive represents the cluster of a community that co-creates.