The CRUNCH logo has been designed for the CRUNCH events that are organized by Creativity Platform and Thessaloniki Youth Capital 2014. The word is the result of the combination of the words “Creativity” and “Brunch” and reflect the nature of the events that focus on bringing the creative community closer to funding opportunities in a friendly and warm environment, accompanied with coffee and brunch. The custom-made typography in combination with the colors and the positioning of the logo create a fresh, yummy and juicy effect that underline the dynamic and vivid identity of the creative community of the city.
The poster for the CRUNCH events has been designed while keeping in mind the association between the bread as a source of energy for the human being and the funding tools as a source of “getting things done” for the creative person. The CRUNCH events concept acts as a toaster; they bake and prepare the funding tools dish and serve it fresh and tempting to people with fresh and warm ideas.