The air of the city of Thessaloniki has been recently refreshed by the creation of a new seafront by the sea. The institution “Friends of the new seafront” aims to protect and highlight this new public space in the city. The design of the logo for this institution aims to point out the modern and youthful nature of the new city feature and to stress the connection of the sea element with it. It is a visually simple design that borrows the main architectural elements of the new seafront and depicts the imagery as viewed by the passer-by.
Client: Friends of Thessaloniki’s New WaterfrontYear: 2013