Konitsa-Olympus is a community that climbs Mt. Olympus every year so as to gather money for the support of the Association of Friends of People with Special Needs “Drasi gia to Kati Allo” which is based in Thessaloniki.
The poster for the communication of the event uses illustrations of clear forms and shapes along with vivid colors to create a youthful appeal. The biker is as if carrying the mountain on his back underlining in this way the effort put by the athletes to climb it.
Client: Action Towards Something DifferentYear: 2014